Sending the Spring 2014 QMR – Instructions

1.  FULL INSTRUCTIONS For those of you new to the program, we have written out some very detailed instructions for getting out the mailings – INCLUDING HOW TO CREATE THE DIGITAL VERSION.  We also think it might be helpful if you all had a chance to review the R4L Philosophy and the step-by-step instructions for…

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Welcome to the NEW RandRealty.com!

It was nearly a year ago at our company meeting when we released the last major update of RandRealty.com.  That update was highlighted by our site being completely optimized for mobile devices.  At the time, we promised that there was much more to come and today we’d like to highlight some of the more recent…

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Rand is Focused on Lead Generation!

At Better Homes and Gardens Rand Realty, we are focused on generating high quality leads for our agents.  Many of our agents don’t realize the volume of leads that we work with on a daily basis.  Here’s a fun little video that our marketing department put together to out our online lead generation efforts into…

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First Time Setup of the New Greenhouse

Hello all – We are very excited to have a new marketing center through BHGRE. Below is a link where you can download the instructions for when you first enter the NEW BHGRE Greenhouse and how to set it up. When you first sign into Greenhouse .

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Rand Announces “Client Connect” – Track Your Prospects

Have you every started working with buyer prospects who have for one reason or another stopped communication with you?  Do you know which of your buyers are truly the most interested in finding their new home? The Rand Realty Marketing Group has rolled out a new tool that is fabulous way to keep track of…

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Announcing the New Listing Enhancement System on RandCenter!

We have been hard at work improving our listing enhancement system on RandCenter! Organizing your listing photos has never been easier. Enhancing your property listings is the most important aspect of Internet marketing for real estate agents. Today’s consumers demand high quality photography, dozens of photos and great descriptions. The new listing and photo enhancement…

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Lead Follow-up Best Practices – The Powerpoint

Well we started this as a series of Blog posts, but after presenting the best practices at the Leadership meeting in March, we decided we’d just let everyone have the powerpoint that lays out all the best practices for web lead follow-up. Click the link below to download our lead follow-up best practices. Download the…

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Rand Partners with Apple. Yes, THAT Apple!

Better Homes and Gardens Rand Realty is pleased to announce a new Partnership with Apple and our local Apple Retail Stores!   Here’s are some of the details of the partnership: Apple will provide all Rand agents specialty “Business Loyalty” pricing on some iPads and other Apple devices. RandCenter will feature Apple in-store iPad training events with links to…

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Internet Lead Followup – Best Practices – Day 2

We recently discussed how immediate follow-up with Internet leads is the only method for consistent contact and success.  We also outlined what your Day 1 – Internet Lead Best Practices looked like. Now we are on to Day 2… If you didn’t assign your leads to a LeadRouter follow-up action plan, then you need to…

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Internet Lead Followup – Best Practices – Day 1

There is one, single, overriding message when it comes to contacting leads generated from online lead sources.  Every second counts. Internet lead follow-up best practices have been researched for many years and we have established what we think are the “Rand Version” of these practices. Over the next few weeks, I’ll be posting some lead…

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Evernote. Remember Everything.

APP OF THE WEEK: EVERNOTE This week I want to introduce to another great app, Evernote. Evernote allows you to take notes on your phone or tablet and it stores them on the evernote site so you can access them later from any computer or mobile device. I use it to take notes at meetings…

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Inman calls it the Video that will “Rock the Industry”

And we’re sorta hoping that Inman news is right. We (as an industry) need to distribute more information about sites like Trulia, Zillow and Realtor.com like this video.  The information is forthcoming and straight forward, and it helps consumers to understand the little seen undulations in the listing syndication industry. We here in the Rand…

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Completing Your Trulia Profile

We had a good meeting with Trulia last week and they provided us with some good agent resources. How to fill out your agent profile on Trulia – A good overview on how to create a good, complete profile 6 Tips on Making the Most of Trulia – a quick, “cheat sheet” of their services…

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Easy Photo Editing

Have you ever had some photos of a home that you wanted to edit but you don’t have easy to use photo editing software? Here’s a great solution - Picnik.com Picnik let’s you do many basic photo editing functions quickly and easily.  Best of all it’s FREE and run by Google.  Give it a try.

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Do You Dropbox?

Dropbox is a great way to keep your personal files close no matter where you are.  Installing Dropbox is easy, and once its installed, it acts like a new folder on your computer.  The big difference?  Everything you put in your dropbox folder is actually stored on servers “up in the cloud”. What does that mean…

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