Inman calls it the Video that will “Rock the Industry”

And we’re sorta hoping that Inman news is right.

We (as an industry) need to distribute more information about sites like Trulia, Zillow and Realtor.com like this video.  The information is forthcoming and straight forward, and it helps consumers to understand the little seen undulations in the listing syndication industry.

We here in the Rand Marketing department started this conversation internally months ago.  We feel that we too need to take back the content that belongs to us and stop giving away our intellectual property to companies that care little about our buyers and sellers.  The conversation is starting so it’s time for our agents to start thinking about it.

Remember, if you are not the agent considering how to strategically limit the impact of other agents and companies on your listings appearing on these sites, then someone is in a position to eat your lunch!

Watch the video, and please give us your comments!